Foodie Babe

THE FOODIE BABE STORY

When my daughter Valentina was about to start her food journey, I was determined to pass onto her my love & passion for food.

Right from the start, I wanted her to eat real food, with wonderful flavours and a variety of textures. I also wanted to introduce vegetables as her first foods so that she didn't develop a preference for sweet foods.

Vegetables need to taste like vegetables, right?! Well, it turns out it's not that simple.

I quickly discovered that most of the major baby food brands mix Stage 1 vegetable meals with fruit, alot of fruit, some as high as 60% fruit.

It didn’t take me too long to figure out that there isn’t a lot of good quality, real vegetable meals for babes on offer. This is so frustrating for parents, especially when you want a night off the cooking, feel completely knackered or you've never been into cooking and you want to give your babe delicious & healthy food.

Due to my sheer frustration with the lack of quality real food options for babes, I thought there must be heaps of parents who feel the way I do, not quite understanding why there needs to be a compromise between real food and convenience. That's why I founded Foodie Babe.

Foodie Babe offers a complete service (& support) for busy (and knackered) NZ parents who want to give their babes delicious handmade food made with fresh, organic ingredients. Vegetable meals taste like vegetables, we don't use fruit to hide the flavour.

Foodie Babe is all about real food for babies made with wonderful fresh organic produce + ingredients, seasoned with organic herbs, spices and loads and loads of love. We don't add sugar, salt or any preservatives.

We officially launch at the Auckland Baby show (18-20 August), and we’ll take pre orders at the show (pre orders will have an incredible launch offer available at the Baby show only).

We're on a mission to transform food for babies in NZ and to help create the next generation of healthy & adventurous eaters. Join us!

Love, Maja