The Generalist PR

The Generalist grew out of another company called bare pr. bare pr is a specialist company focusing on promoting natural and organic products in the beauty category.

Because of the unprecedented results bare pr achieves for its clients - as a direct result of our success - we were asked to represent entire brand extension lines, not just clients' 'green categories.' And thus, The Generalist was born.

We at The Generalist are born connectors and according to Malcolm Gladwell (author of the Tipping Point), we are a rare breed:

"Connectors are people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles."

If you have a brand you'd like to talk to us about, please give us a call.