Tasman Bay Food Group

More than 25 years ago Tasman Bay Food Group founder Brian Hirst had a vision to create an innovative food production business using healthy and delicious produce from the Nelson region. Nelson has a unique climate – calm, warm and sunny, and crops such as apples, berries, hops and grapes are grown in abundance.

Brian wanted to make food and beverage products that were healthy, tasty and appealed to a diverse range of people across borders and age groups. One of the first products that Brian and his team developed was Juicies – freshly pressed Nelson apple juice blended with other fruit juices into sachets. Juicies were originally designed as a lunchbox drink – but school children had other ideas and started the trend of eating them frozen.

Today, Tasman Bay Food Group is still a family business and we’re still in the business of making Juicies. As well as Original Juicies which have become a staple in school canteens in New Zealand and Australia, we’ve developed innovative new products such as Juicies Tubes – now sold in 11 different countries.

Tasman Bay Food Group has an awesome team of about 50 staff who are at the heart of everything we do. We're proud to be building on the legacy Brian began – by making naturally healthy, simple and delicious food products.