Taranaki Hardcore (Official)

In 1997 Nigel & Trish Dwyer came up with the idea to create a brand that would represent everyone who lived in Taranaki "Taranaki Hardcore". After being in the surf industry for over 30 years it had to not just be seen as a surf label but to be a label of the people an identity for all of us. It became a sense of pride bringing people together and to show outside communities how great Taranaki is with its majestic mountain great beaches, parks and the walkway. The brand says everything about the Taranaki Hardcore lifestyle bringing us a lot of recognition from people nationally and internationally.

Over the next 12 years the brand grew and so did its diversity. We now supply everything from work wear to wine glasses to apparel for all ages and much more. We supply sports teams with playing strips and off field uniforms from rugby league through to darts. We also sponsor many professional athletes such as Isaac Luke, Clark Elice, Lisa Tamati and many other well know Taranaki sportsman. Taranaki Hardcore has been a major supporter and sponsor of motor sport, surf lifesaving, boxing, golf and many major events.

Taranaki people are proud to be from such a great province with so much to offer that's why people who travel out of the area love to take a bit of home with them and what better to take than Taranaki Hardcore!.

We are a locally owned family business that's been retailing for over 40 years and we are 100% Taranaki proud. We love your feed back and are always keen to find new areas to grow in. So feel free to email the friendly staff at info@thc.co.nz or give us a call on (06) 7581757 or just drop on in.

“ GO THE NAKI “