The need to stand out and differentiate from the regular and commercialized creates a special lifestyle. Everyone sees the world in a unique way, which is why we are all different. Standing out while fitting into our society is challenging, yet it has always been an important catalyst of change. It led to the creation of groups of people who expressed similar worldviews, which they built together through their way of life. That’s how urban lifestyle was born. Urban manifests in the freedom of expression through various roles: art, activism, sport, thinking, culture…